Target/Direct Marketing
Gordon Hanrahan believes strongly in targeted communications to specific industry channels and segments. We know the “hot buttons” that resonate most with different audiences and the communication vehicles that best reach them. Tools include everything from segment-specific sales collateral to key-account direct mailers – all of which can be print and/or e-based/online.
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Desert Glory
GH turned a NatureSweet® branded jar of customized M&M's into a fun direct mail piece. By introducing NatureSweet® tomatoes in a "sweet and simple" fashion, we embarked on a multi-phased direct mail effort focused on building the brand and opening doors for sales. Delivered to selected "power-buyers," this sweet idea resulted in an ROI that exceeded expectations.
NatureSweet® Tomato Introduction
GH turned a NatureSweet® branded jar of customized M&M's into a fun direct mail piece. By introducing NatureSweet® tomatoes in a "sweet and simple" fashion, we embarked on a multi-phased direct mail effort focused on building the brand and opening doors for sales. Delivered to selected "power-buyers," this sweet idea resulted in an ROI that exceeded expectations.
Desert Glory
This collateral kit for Carlisle® was designed with the goal of speaking to several different segments in the foodservice industry. The kit includes a sheet for each of the target segments complete with product and program "hot buttons" focused on each specific segment.
Carlisle® Targeted Collateral
This collateral kit for Carlisle® was designed with the goal of speaking to several different segments in the foodservice industry. The kit includes a sheet for each of the target segments complete with product and program "hot buttons" focused on each specific segment.