Sweet’N Low® C&U Channel Marketing

GH worked with Sugar Foods and Aramark to create on-site programming at selected large-volume colleges and universities. Cool premiums and promotion programs drove student interest and participation.

Grab'n Go C&U Program

GH has helped Unilever Food Solutions position themselves as a valuable partner for grab ‘n ‘go kiosks. By providing merchandising support, recipes, and sandwich/salad insights through a targeted website, our work is helping operators grab their share of the grab ‘n go market.

USA Rice Federation National Rice Month  (NRM)

 
Now in its 21st year, NRM is the Federation’s primary program to impact rice sales. GH was instrumental in the original program ideation and has helped execute the program every year since its inception.

GH programming is targeted to retail, foodservice, association membership, government agencies and consumers.

Rice Classroom Booklet

Learning is fun with this adjunct program that extends rice information from the foodservice kitchen to the classroom. Through this program, GH has helped kids develop an appreciation for American-grown rice and spark farm-to table interest in this important American crop.

Fresh Gourmet® Key Account Sample Box

GH helped put the crunch in salads with this oversized sample box targeted to national and regional chain decision makers. Multiple full-size samples, menu concepts and product sell sheets were included.

Click on image to enlarge

Click on image to enlarge

Click on image to enlarge

Click on image to enlarge

Click on image to enlarge

Target & Channel Marketing

Gordon Hanrahan strongly believes in brand building through communications targeted to specific industry channels and segments. We know the "hot buttons" that resonate most with different audiences and the communication vehicles that best reach them. Tools include everything from segment-specific sales collateral to key-account direct mailers - all of which can be print and/or e-based/online. 
__________________________________________________________________________________

New Product E-Blast

Iced tea is one of today’s hottest beverage trends. With our help, the Lipton® brand made a big splash in the C&U market with a free sample offer for their new one-step sweet teas.

Click on image to enlarge