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08/08/11

Hellmann's® Real Mayonnaise


We teamed up with Unilever Food Solutions for an extensive in-field research initiative to interview operators and gain insights regarding Hellmann's® Real Mayonnaise. Follow-up brainstorming sessions allowed us to form key insights that were developed into platforms that ultimately drove new products, packaging and program innovations.

Solo® Cup/Sysco®


We were thrilled when Solo® Cup Company invited us to research and develop new, on-trend graphics and a contemporary color palatte for use in Sysco® operations. Although several companies participated, it was our knowledge of manufacturing and design criteria for disposables products that made us the clear winner for the Sysco® stock design initiative.
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Research

We work with clients to deliver actionable research that serves as the foundation for successful brand building programs. Inclusive of consumer and business-to-business, primary and secondary, and qualitative and quantitative, our insightful research drives strategic planning and activation elements that are critical to clients' communication plans.
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© 2011 GORDON HANRAHAN, INC. CHICAGO, ILLINOIS.